Conversion Performance & Customer Acquisition Audit.
A conversion-goals audit covering purchase signals, GA4 imports, lead actions and customer-acquisition readiness.
The challenge and context.
The Google Ads conversion summary highlights attribution and conversion-health issues relevant to bidding decisions. It supports a diagnosis and action plan, not a before-and-after performance improvement.
Numbers are Google/Meta-attributed observations in the supplied source, not independently verified business revenue or causal campaign improvement.
Purchase measurement signals
The supplied summary reports 67.96 website purchase conversions and 23.88 Android app purchase conversions, totaling 91.84. Website purchase was primary and flagged “Needs attention”; Android app purchase was secondary and active.
Value distribution
The reported website conversion value was 82,831.44 and Android app value 32,072.83, together 114,904.27. Roughly 72.1% of reported value came from website and 27.9% from app. The source does not identify the currency or full summary period.
Audit recommendations
Investigate primary website purchase tag diagnostics, deduplication, transaction IDs and value accuracy. Validate GA4 imports and bidding goals, check audience eligibility for customer acquisition, and test contact, newsletter and quote conversion events.
Lead actions
Contact form, newsletter and quote-request conversions all showed zero recent conversions in the supplied view; this alone cannot distinguish lack of activity from instrumentation problems.
Evidence boundary
This is an account audit, not a verified optimization case study. Improvements, conversion lifts and revenue outcomes have not been measured in the provided material.
What the source records show.
Responsible reporting.
Original Google Ads goals/conversion screenshot included below. *Currency and full reporting period are not visible.
The materials supplied for this case study credit Marketing Team for portfolio preparation or performance-marketing work. TechToTab should confirm permission to publish and the team’s delivery role before public launch.
Explore more workBuild a measurable acquisition strategy.
Get in touch about digital marketing, analytics implementation or performance campaigns.
Discuss your project