Meta Ads — Seasonal Purchase Performance.
Purchase-focused Meta campaigns with visible campaign-level ROAS comparisons and clearly stated measurement limits.
The challenge and context.
The provided YesMama.pk Meta Ads Manager captures show four purchase-focused campaign rows. This evidence-led snapshot describes visible purchase conversion values, cost per purchase and purchase ROAS for Pakistani children’s fashion campaigns.
Numbers are Google/Meta-attributed observations in the supplied source, not independently verified business revenue or causal campaign improvement.
Campaign performance snapshot
Carousel Campaign 2026 End of OCT: Rs 29,475.10 purchase value, Rs 706.41 cost per purchase and 6.95× ROAS. Festive Sales – OCT 2026: Rs 86,287.10, Rs 943.35 and 6.10×. Winter Sales Collection – 10/22/2026: Rs 16,740.00, Rs 1,583.91 and 2.11×. Winter Sales Collection: Rs 356,686.00, Rs 657.17 and 5.54×.
What the figures support
The Carousel detail view independently shows six website purchases at Rs 706.41 per purchase and 6.95× purchase ROAS. Results vary by campaign: the dated Winter Sales campaign has a higher cost per purchase and lower ROAS than the others.
Recommended next optimization steps
Compare audience/ad-set performance before reallocating budget; analyze creative, seasonal offers and landing-page experiences; protect efficient campaigns while controlled tests investigate weaker campaigns.
Evidence limitations
The combined Rs 489,188.20 is the sum of visible Meta-attributed purchase values, not confirmed net sales or deduplicated store revenue. The account-level selector shows 1 Oct 2023–1 Nov 2026; campaign-specific windows are not separately confirmed. No full campaign spend, reach, audience breakdown or store-side revenue validation is provided.
Publication attribution
The uploaded portfolio is prepared for Marketing Team. Any TechToTab agency credit or client authorization should be confirmed before going live.
What the source records show.
Responsible reporting.
Visible Meta Ads Manager evidence; account-level date selector, not confirmed individual campaign reporting periods.
The materials supplied for this case study credit Marketing Team for portfolio preparation or performance-marketing work. TechToTab should confirm permission to publish and the team’s delivery role before public launch.
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